![]() The tonalities embodied by the gemstones represent the colors of the perfume, in varying shades of yellow, amber, and pink. “It was born from an act of pure creation.” The new collection is also the largest high jewelry offering from the maison, with its 123 pieces expressing all the dimensions of Chanel No 5. The center stone echoes the silhouette of the No 5 bottle, the clasp is in the shape of Coco Chanel’s lucky number five, and each pear-shaped diamond, different in size, was cut and adjusted one by one to “symbolize the concentrated bouquet of the collection,” Grangié explains. The necklace showcases all the facets of the prized perfume, with no detail overlooked or accidental. “It’s this shared history, imbued with audacity and vision, that we wanted to embody through this new high jewelry collection,” he states. “In 1932, Gabrielle Chanel revolutionized another universe: that of French high jewelry, with her one and only collection in platinum and diamonds, Bijoux de Diamants, which heralded new ways of wearing jewels.” To wit, proposing elaborate pieces that were transformable a symbol of the emancipated woman not constrained by conformity. “From the absolute modernity of the fragrance and the purity of the bottle to the mystery of the name, Chanel No 5 revolutionized the world of perfumery,” says Frédéric Grangié, Chanel Watches and Fine Jewelry president. That it has been a consistent bestseller for a century, with a near-unchanged formula, is testament to Gabrielle Chanel’s singular vision. Eschewing the fragrance codes of the time – that of elegant women only wearing cloying florals, encased in equally elaborate crystal bottles – No 5 offered a fresh, clean, and thoroughly modern perfume, in an “invisible” bottle. ![]() When it was launched in 1921 as the maison’s first foray in perfume, Chanel No 5 caused a sensation.
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